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Pagina 131 van 3.823 resultaten

Strategic Marketing Management

PaperbackEngels9781844800001 18-11-2009

Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. Meer

124,18

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Strategic Marketing Decisions In Global Markets

PaperbackEngels9781844801428 2-9-2004

The focus of this text is on strategic marketing decision making in a global context. Meer

152,24

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Tony (University of Greenwich) Yeshin

Sales Promotion

PaperbackEngels9781844801619 19-4-2006

Sales promotion is an increasingly important tool within the overall armoury of marketing communications. This title provides an academic underpinning of sales promotion, illustrated by a variety of examples drawn from promotions worldwide, sales promotion campaigns and underpinned with wide references to the academic literature. Meer

125,74

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Lawrence Ellyard

Secrets of Spiritual Marketing, The – A complete guide for Natural Therapists to making money doing what they love

paperbackEngels9781846942242 30-10-2009

14,85

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E Negre

Information and Recommender Systems

paperbackEngels9781848217546 2-10-2015

Information is an element of knowledge that can be stored, processed or transmitted. It is linked to concepts of communication, data, knowledge or representation. Meer

193,60

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Business-to-Business Marketing

paperbackEngels9781849205467 4-1-2011

This four-volume collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety. Meer

1.014,60

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Pauline Rowson

Successful Customer Service

PaperbackEngels9781854584823 1-8-2009

This book takes you step-by-step the key elements of excellent customer service, and show you how your business can improve now and how to get your customers coming back for more. Meer

19,31

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Marketing Navigation

PaperbackEngels9781908999245 28-9-2012

Billions of dollars are lost from marketing plans that fail to get implemented properly. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. Meer

58,74

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Marketing and Designing the Tourist Experience

GebondenEngels9781908999450 31-3-2013

The topic of ‘experience’ is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. Meer

166,18

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Chantal Cooke

The Authority Guide to Marketing Your Business Book

PaperbackEngels9781909116610 9-5-2016

In this book you will find 52 tips explaining what you should do, when you should do it and some help getting you there. Some great tips are: use social media to promote your book; share your book and always have it on hand; get those reviews! Meer

14,85

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David Taylor

The Brandgym

PaperbackEngels9781910453360 24-8-2017

Branding rebooted for the digital age Meer

28,71

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Marketing Tourism Products

PaperbackEngels9781861523020 15-8-1996

Explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, this book presents material in a concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service. Meer

121,06

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Super Signs

GebondenEngels9781912555185 7-3-2019

How to leverage the power of Super Signs - and create exceptional brands. Meer

28,71

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Steven (Associate Professor, Queensland University of Technology) Pike

Tourism Marketing for Small Businesses

PaperbackEngels9781911396352 22-2-2018

This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world and provides the building block for effective and practical marketing plans. Meer

55,85

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Dan White

The Smart Branding Book

PaperbackEngels9781911687702 19-1-2023

This book presents in a concise fashion the latest thinking and methods for successful branding. Meer

14,85

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Blair Singer

Team Code of Honor

PaperbackEngels9781937832124 1-11-2012

25,94

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Andy Plymouth

Facebook Ads 2019

GebondenEngels9781952340062 26-2-2020

30,04

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Joel Backaler

Digital Influence

paperbackEngels9783030086916 11-1-2019

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Meer

40,44

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Strategic Innovative Marketing and Tourism

paperbackEngels9783030124557 14-8-2020

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Meer

240,99

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Excerpts from Experts: Marketing

PaperbackEngels9781913532024 20-8-2020

The best and brightest of the marketing world come together to impart their hard-won wisdom for a great cause Meer

28,71

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